Bonus · Recording
The Workshop Recording
The full session, sent within 24 hours. Share it with the family member or team member who couldn't attend, before you run the who-owns-what conversation.
The Clarity Advantage is the 90 minutes that ends it: clear roles, everyone in their lane, for family businesses where work follows you home.
Not because anyone's lazy or difficult. Because nobody ever made it truly clear who owns what. Friday 19 June, live on Zoom, we fix that on one real role in your business.
You sit down to do the one piece of work that actually matters, and within four minutes someone is at your door. "Got a sec?" "Quick question." "Which one did you want me to use?"
None of them are big, and that's exactly what makes it dangerous. Each one takes ninety seconds, so you answer, because answering is quicker than explaining why you shouldn't have to. Thirty interruptions later, the important work hasn't moved an inch, and you drive home wondering what you actually got done. And in a family business, the spillover follows you home: the same argument about who does what, replayed at the kitchen table.
Those interruptions are telling you something. When nobody is certain who owns what, the fastest route to certainty is you. So everyone takes it. Every time you answer, you quietly renew the subscription.
Until everyone knows exactly who owns what, every decision will keep routing through you.
Good. That's not what this is. A folder of position descriptions and a business with role clarity are two different things, and the gap between them is where the chaos lives.
Position descriptions. Written for the job ad, filed after the hire, describing a business that has moved on since.
Of the things this business needs done right now, who is best positioned to do each one. And are they actually doing it?
Same team, same org chart, completely different business. The owner who knows the difference delegates differently, hires differently, and books two weeks away without checking the phone at the airport.
Mark and Caroline have run this process on dozens of family businesses. They've also had to run it on their own.
Everyone assumed Caroline's role was the books.
It took the role clarity process to surface that her real strength was never bookkeeping. It was accountability: keeping people on track, pulling apart the "I didn't get it done" and building the tools so it gets done next time. Mark jokes she has a master's degree in it.
Same person, same business. The right person moved into the right role, and the role that was draining her went where it belonged.
Right person, right role: momentum.
Wrong role, the kitchen table becomes a boardroom table. Right role, the business goes boom. They've watched it happen from both seats.
In 90 minutes on Friday 19 June, you will:
You won't leave with another framework to file away. You'll leave with one real role pulled apart and the process to do the rest.
No more arguments about who does what. Imagine that.
Yes, I want the 90 minutesThis isn't a webinar with a pitch dressed up as content. You'll be pulling apart one real role in your real business, live, with Mark and Caroline walking you through their five-step role clarity process.
Surface what everyone in the business is actually good at, including you. And the gap between what you think their strengths are and what they'd say. Those two answers are different more often than you'd expect.
A helicopter view of every role in the business through the DAD principle: delegate, automate, delete. What does the business actually need now, what's leftover from three years ago, and what can AI absorb so your people work at a higher level.
Right people into right roles. The jigsaw only fits together one way, and you'll work the piece that matters most: one real role, pulled apart and rebuilt live on the call.
Role clarity isn't set-and-forget. People grow, businesses change, AI keeps moving the line. You'll set the stop-start-keep-going review so the clarity holds instead of snapping back.
Bring the messy stuff. The role nobody wants to talk about, the family member in the wrong seat. Mark and Caroline will answer.
Changes don't come through the big bang. They come through micro shifts: one role this week, one role next week, until the whole business runs clear.
The full session, sent within 24 hours. Share it with the family member or team member who couldn't attend, before you run the who-owns-what conversation.
The five-step process as working pages: the strengths inventory, the role audit with DAD, the matching grid, the reset rhythm. The workbook you fill in live on Friday is the map you run the business from on Monday.
Fill-in-the-blank role ownership pages for the most common seats in a family business. Not position descriptions for the drawer: one page per role naming who owns what, that your team actually works from.
A one-page audit built on a single question: if you switched your phone off and left for two weeks tomorrow, what breaks first, and why is that still only yours to hold? Run it before the workshop and bring the answer.
Mark and Caroline Creedon run MBA (Mastermind Business Accelerator) and host the Mastermind for Business podcast. They have spent more than a decade helping family-business owners get the right people into the right roles, including in their own business, where the bookkeeper turned out to be an accountability coach.
The Clarity Advantage follows May's True Product Workshop as the second in their paid workshop series.
"Once things settle down, I'll get out of the weeds." There is always a busy patch. There is always a fire. As long as everything routes through you, you will always be busy, by design.
The owners who get out don't wait for calm. They make the changes that create the calm, starting with who owns what.
90 minutes. $97. One role pulled apart live, and the process to do the rest.
Save my spot · Zoom link on registrationThe recording lands within 24 hours. You still get the Session Workbook, the Role Clarity Map Pack, and the Two-Week Test. We recommend live because pulling apart a real role is stronger with the room.
No. Position descriptions describe jobs on paper, usually written for the hire and filed since. Role clarity asks a different question: of the things this business needs done right now, who is best positioned to do each one, and are they actually doing it? Plenty of businesses with a full folder of position descriptions fail that test.
That's when it matters most. Fewer people means more hats per person, and more places for "I thought you had that" to leak time and start arguments. The process is identical at three people and thirty.
Come anyway. You'll do the work on one role live, and the workbook plus the recording let you run the same conversation at home. The arguments stop when the answer is written down either way.
Jot down the roles you think exist in your business. Just the list, off the top of your head. The gap between that list and what the business actually needs is where we'll start.
If you finish the workshop and feel it wasn't worth $97, email us and we'll refund you. We haven't had to do this yet.